Beef Industry Council promotes beef program through sports

Blackhawks participate in program

According to a recent press release from the South Dakota Beef Industry Council (SDBIC), NCAA Champion Pole Vaulter, Chris Nilsen, has endorsed the Build Your Base with Beef Program, which is a comprehensive sports nutrition program developed through a collaborative partnership between the SDBIC, Sanford Health, and the Sanford Sports Science Institute (SSSI) and utilizes beef as a premier protein.

Nilsen, a native of Kansas City, Mo., is an NCAA record-holding, champion pole vaulter who was a member of the track and field team at the University of South Dakota. After graduation, he has continued a professional career, earning third place in the 2020 Brussels Diamond League and second place in the 2020 Anhalt Dessau Meeting in Bauhaus, Germany. He is now in the process of training for a spot on the US Olympic Team. 

Nilsen explains his interest in a beef partnership, “Beef plays a vital role in my diet; it’s my favorite whole protein, and getting the chance to partner with such an amazing organization such as the South Dakota Beef Industry Council is a great opportunity to learn more about the importance of beef in one’s diet and to tell people how it personally benefits me! With this opportunity to learn more and educate others about the Build Your Base program, I could see myself becoming a better, more helpful person, athlete and family member! I’m excited to be working with a closely connected group in the great state of South Dakota!”

…Read on in this week’s issue of the Sanborn Weekly Journal!

Comments are closed.

  • Weather

    Failure notice from provider:
    Connection Error:http_request_failed
  • Upcoming Events

    July 2025
    Sunday Monday Tuesday Wednesday Thursday Friday Saturday
    June 29, 2025 June 30, 2025 July 1, 2025 July 2, 2025 July 3, 2025 July 4, 2025 July 5, 2025
    July 6, 2025 July 7, 2025 July 8, 2025 July 9, 2025 July 10, 2025 July 11, 2025 July 12, 2025
    July 13, 2025 July 14, 2025 July 15, 2025 July 16, 2025 July 17, 2025 July 18, 2025 July 19, 2025
    July 20, 2025 July 21, 2025 July 22, 2025 July 23, 2025 July 24, 2025 July 25, 2025 July 26, 2025
    July 27, 2025 July 28, 2025 July 29, 2025 July 30, 2025 July 31, 2025 August 1, 2025 August 2, 2025
  • Recent Posts

  • Contact Us

    Ph/Fax: 605.796.4221
    Email: swj4221@icloud.com

    PO BOX 218
    Woonsocket, SD 57385
  • Archives